Did you know that 80% of all marketers say their organisation will need to undergo dramatic change in the next 3-5 years? To learn more on marketing's rapid transformation, what key trends you should focus on now and how to ride the tidal wave of change - join Marketo's CEO Phil Fernandez for 'Inspiration in the Marketing Nation' Sydney
We’re assembling some of the brightest minds in the industry to bring you a full day event, jam-packed with cutting-edge ideas, thought leadership and innovative marketing technologies guaranteed to bring your marketing team to the next level. You'll also have the opportunity to network with industry leaders, other local marketers and check out everything the Marketing Nation has to offer!
1 Martin Place, Sydney, New South Wales, 2000
The Westin Sydney is an award winning deluxe hotel set in the heart of Sydney's fashion and finance district. Part of the redevelopment of Sydney's historic General Post Office on Martin Place.
Registration and light breakfast
Welcome address and agenda
Keynote with Phil Fernandez, Chairman and CEO Marketo
The rise of the marketer: Driving engagement, experience and revenue
The Economist Intelligence Unit surveyed 550 blue chip CMOs, including 60 from Australia and New Zealand, on marketing’s transformation over the next 3-5 years. We share what is top of mind for these marketers, the key trends you should focus on and how ANZ marketers stack up against their international peers.
- Charles Ross, Senior Editor Asia-Pacific, The Economist Intelligence Unit
The connected customer: Why and how enterprises must transform to achieve greatness
How the five Ps of digital and marketing transformation (Participation, Proximity, Predict, Play and Purpose) are used to amplify real-world examples and techniques for out-innovating and out-marketing the competition.
- Andrew Lark, CMO, Xero
Digital engagement: A look at Australia’s performance through the eye of the customer
What makes for delightful digital experiences and how do they impact customer loyalty and advocacy? We unveil the latest local research in this session.
- Jennifer Arnold, Head of Marketing, SAP Australia and NZ
Lunch and networking
Autobots, Decepticons, technology and marketing in the new world order
Technology isn't just changing the lives of our customers, it's changing marketing and it's changing IT. This is a new world order - where marketers need IT skills and IT teams need marketing skills. Just as the Transformers from the movies can change their shape, form and function, so too must our teams. We explore the options, needs and structures that prepare your organisation for marketing's new world order.
- Gavin Heaton, Marketing Technologist and Author of the Disruptor's Handbook
The future's so bright, I gotta wear shades
The best thing about the future is that you get to invent it. Even better, marketers in the next five years will find themselves running the table. So if you get to run the table, what should your agency (of the future) look like?
- Rose Herceg, Chief Strategy Officer, STW Group and Author of The Power Book
What’s new and what’s next in personalised engagement marketing
Understand the five principles of using engagement marketing to build lifelong relationships with your customers and get a sneak peek at what’s new in mobile engagement, real-time personalisation and the latest developments in the convergence of ad-tech and mar-tech.
- Cheryl Chavez, VP Product, Marketo
Customer panel: How to build an always-on centre of marketing excellence
Hear practical tips from Marketo customers on everything from building a business case for marketing automation, getting IT onside and driving sales alignment - to getting quick wins, driving marketing efficiencies and generating measurable ROI.
- Taminda Polle, Associate Director, Digital Strategy, Optus
The relevance imperative: How brands can maintain relevance in the digital world by leveraging content marketing and ad technology
Marketing has undergone a massive transformation in the last decade. And it will only continue to evolve at an accelerated pace over the next five years as more innovative technologies emerge. Equipped with these sophisticated tools, marketers are uniquely poised to impact business and drive revenue like never before. In this session we will discuss the factors that have aligned to put marketers in a position to drive the success of their businesses and five key trends enabling marketers to overcome today’s hurdles and deliver greater impact.
- Lara Brownlow, Head of Agencies, LinkedIn Marketing Solutions
How to keep yourself relevant and contemporary
This closing session is all about you and your personal transformation as you buckle up to ride the tidal wave of marketing change. It’s an opportunity to spend some time thinking about where you are in your career – your objectives, goals, aspirations and intent, and how to evolve your personal "brand, offer and value proposition" to remain at the leading edge of the industry by “thinking new, thinking big, and thinking quick”.
- Chris Savage, Growth Accelerator, PR Leader, Inspiring Business Advisor
Closing remarks and prize draw
Happy hour networking drinks. Woo hoo!