Craig Rosenberg Co-Founder and Chief Analyst, TOPO
Craig Rosenberg is the Chief Analyst and Co-founder of TOPO, a research and advisory firm that helps sales and marketing organizations adopt the patterns and plays used by the world’s fastest growing companies. TOPO currently supports over 200 companies, ranging from the largest technology companies in the world to early stage startups
Ellen Gomes Sr. Content Marketing Program Manager, Marketo
Ellen Gomes is the Content Marketing Manager at Marketo. She leads their content marketing strategy and the Marketo Blog . She’s a news junkie and loves to stay up to date on the latest marketing trends and connect with new people over social media. Ellen has experience working in public relations, social media and content creation for technology companies and startups. She has a B.A. in History from U.C. Santa Cruz and an M.B.A. from San Jose State University.
J.J. is President and Co-founder of EverString. Prior to EverString, he was a partner at Summit Partners and started his career at The Walt Disney Company. J.J. is a frequent speaker on account-based marketing, predictive marketing, and B2B sales and marketing. He has served on the boards of numerous public and private technology and services companies, and is a graduate of Harvard College and Harvard Business School, where he was a Baker Scholar.
Jay Famico VP, Client-Facing Technology, SiriusDecisions
Jay is a thought leader focused on helping companies gain value from their investments in sales and marketing technology. Jay helps clients select and optimize marketing and sales technology, and understand the challenges and opportunities that technology and process standardization present and how individual applications should link to form a unified ecosystem. He is also responsible for SiriusDecisions marketing and sales technology coverage and online research tools and frameworks.
Joe Pulizzi Founder, Content Marketing Institute, a UBM Company
Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of four books, including his latest Content Inc. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
Lisa Marcyes Sr. Social Media Marketing Manager, Marketo
Lisa Marcyes is a Social Media Marketing Manager leading Marketo’s social media channel strategy and initiatives. She has a Bachelor of Social Work from the University of Utah, and has helped brands in the tech field build their digital and social presence for the last 5+ years. A Bay Area resident, she enjoys the beach, hiking, and photography.
Scott is CMO at Sitecore, a global leader in customer experience management. Formerly he was SVP Marketing at Bazaarvoice and VP Global Marketing at Hewlett Packard. A frequent industry speaker, Scott is often cited as one of the most influential marketers in tech.
Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, a strategic storytelling agency, the parent company of Summit Live that hosts events to celebrate creators and storytellers globally. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, SnapChat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.
Mike Madden Sr. Demand Generation Program Manager, Marketo
Mike Madden is a Sr. Demand Generation Program Manager at Marketo. He works on email strategy, execution, and analysis. Outside of work, he is a big fan of M&Ms, early morning rounds of golf, and hiking.
Peter Herbert leads the Account-Based Marketing efforts of the VersionOne agile marketing team. He has 20 years of experience in demand generation, product marketing, content strategy, and channel development for both global and emerging technology companies. He has also held senior marketing roles at technology companies such as Brightree (acquired by ResMed), TerraGo, DataPath (acquired by Rockwell Collins), S1, and Radiant Systems. He holds a bachelor’s degree from New York University and an MBA from Emory University.
Adam Berke is an online advertising industry expert, serving as CMO and President of AdRoll. He is part of AdRoll’s founding team and is passionate about performance advertising and marketing analytics. Adam co-authored “The Retargeting Playbook,” a definitive guide to retargeting and online advertising, and is a frequent speaker at industry events such as Web Summit, Collision, SES, SMX, OMMA, South by Southwest and ad:tech.
Prior to AdRoll, Adam helped to launch the CPL network at Aptimus, a publicly-traded ad network acquired by the Apollo Group. In his four years there, Adam took a leadership role in Aptimus’ business development, advertiser operations and product management departments. Adam received his bachelor’s degree in economics from John Hopkins University and studied economics at the University of New South Wales in Sydney, Australia. Outside of work, Adam is an avid surfer, kiteboarder and barefoot runner.
Adam Broitman Managing Partner, Account Director, MEC
As Managing Partner, Adam Broitman serves as agency lead on global client accounts including GoDaddy. Based out of MEC San Francisco, he is tasked with accelerating client growth through digital-first, cross channel media strategies that live at the intersection of technology and marketing.
Previously, Adam served as VP Global Digital Marketing at MasterCard where he led a team responsible for overseeing social, mobile, search, content and other channels across MasterCard’s various regions worldwide, and was an advisor for MasterCard’s internal startup incubator program, StartPath.
Adam also held various senior posts during his career at digital agencies including Morpheus Media, Digitas, and Something Massive and worked across clients including: Red Bull, American Express, LVMH, A&E, Ford, and Cisco, among others. Named amongst Brand Innovator’s 40 under 40 Class of 2015 and founder of Circ.us, a firm specializing in creative, technology-driven communications, Adam is a sought after mind in modern marketing.
Anastasia Pavlova devoted most of her career to customer base marketing. As a Sr. Director of Marketing at Marketo, she leads North American Demand Generation teams focused on the entire customer lifecycle – from new customer acquisition, to retention and cross-sell. She has over 15 years of experience across SaaS, computer software, and consumer products industries driving integrated marketing strategy, digital marketing programs, and product marketing. Anastasia holds an MBA degree from the Haas School of Business, UC Berkeley.
Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, Andrea leads our channel, mid-market and enterprise sales teams. She was recognized this year as a leading sales mentor by Women in Sales North America. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment.
Andrea came to InsideView from Nuance Communications, where she was VP of Sales & Strategic Accounts. Previously, Andrea led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Andrew Spoeth Director Digital Marketing, CA Technologies
Andrew Spoeth currently leads the social marketing practice at CA Technologies, with the goal of growing awareness, strengthening relationships, and driving measurable business results for the company. Through his efforts, the $4bn software giant is taking advantage of opportunities presented by the real-time connectedness of digital media and social networks.
Prior to joining CA Technologies, he worked on the marketing team at Marketo which helped define his data-driven approach. Previous to Marketo, he served as the director of marketing at a digital marketing agency, Enquiro (now Mediative). Amongst other things, he played a role in an initiative called The Buyersphere Project, a seminal piece of B2B marketing research that was sponsored by Google, Marketo, Demandbase, Covario and Business.com.
As a member of the marketing community at large, Andrew has spoken at recent events such as the CeBit Global Marketing Conference, Content Marketing World, and on the Social Pros Podcast. When not at his day job, he enjoys keeping up with the latest in tech, science, and music. You can connect with him on Twitter at @andrewspoeth.
Ardath Albee CEO & B2B Marketing Strategist, Marketing Interactions
Ardath Albee, CEO & B2B Marketing Strategist of her firm Marketing Interactions, Inc., helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO
Bharath leads the marketing operations team at Nimble Storage driving analytical and strategic insights. Prior to Nimble he held a variety of roles at both early stage and large global enterprises including Pareto Networks, Franklin Templeton Investments and Sun Microsystems. Bharath holds an M.B.A. from Kelley School of Business in Bloomington, Indiana and a B.S. in Electrical Engineering from the Birla Institute of Technology and Science (BITS) in Pilani, India.
Brett Colasanti is the Managing Partner at Hileman Group. As such, his specialties include successfully integrating marketing and digital strategies, web design, information technology, and lead generation. He brings 20 years of related experience, developing marketing plans that ensure superior client satisfaction and business growth.
Brian Solis Principal Analyst, Altimeter, a Prophet company
Brian Solis is principal analyst at Altimeter, a Prophet Company. He is considered one of the founding pioneers of modern digital marketing, branding and experience design. He has authored seven best-selling books, and his perspectives on disruptive technology are consistently shared in the press and followed by more than 500,000 people online. Brian is also a digital anthropologist and futurist, who studies disruptive technology and its impact on business and society. Brian's research explores digital transformation, customer experience and culture 2.0 and the future of industries, trends and behavior. His latest book, "X," explores the intersection where business meets design to create engaging and meaningful experiences.
Bryan is an author of the recently released bestselling book There is No More B2B or B2C: It's Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he's led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley's fastest growing private companies by the Silicon Valley Business Journal. Bryan recently delivered a TED Talk for TED@IBM. He has also been listed as The Top 50 Social CEOs onTwitter in the world by the Huffington Post, identified as a Top 25 Influencer to follow by Forbes, and recently listed as one of The 100 Most Influential Tech People On Twitter by Business Insider.
Bryan Srabian Vice President, Brand Development & Digital Media, San Francisco Giants
Bryan leads creative direction for the Giants brand, including social media, digital marketing, content development and ballpark entertainment. He also plays a key role in the creative aspects of the brand's marketing and advertising strategy.
Chandar is in charge of positioning Marketo as the marketing industry’s innovation leader and best solution for high-growth and enterprise businesses. He was promoted to CMO from his role as group vice president of marketing in August 2016. Since joining Marketo two years earlier, Chandar built Marketo’s product, solution, and corporate marketing teams. A seasoned enterprise executive, he was previously with Badgeville where he oversaw the company’s worldwide marketing efforts including product and corporate marketing and demand generation. Prior to that he served as vice president of product and channel marketing for IBM Cast Iron. Chandar also spent time at Andersen Consulting as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. He holds a bachelor’s degree in mechanical engineering from PSG College of Technology in India and a master of science in management from the University of Texas.
Charm Bianchini is the Senior Director of Marketing at Marketo with responsibility for North American enterprise demand generation and field marketing. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing and sales development. When not working, Charm enjoys spending time with her family, travelling and volunteering with the Junior League of San Jose.
Christina Fuentealba Product Management Lead, Marketo
Christina owns the product vision and roadmap for Web Activity Insights, Marketo Sales Insight and ABM for sales. She has over 12 years of experience in engineering and product management building SaaS products in the sales and martech space. She has a B.S from Cal Poly SLO and a MBA from Boston University.
Cindy Chao is an Associate Product Marketing Manager, focusing on Marketo’s platform and applications. Prior to this role, she worked in Marketo’s sales organization as a Solutions Consultant. Cindy earned a B.S from U.C San Diego and is a Bay Area Native. In her free time, she enjoys going to sporting events, exploring new hiking trails, and trying out new restaurants.
Clay leads marketing for global publishing company Wiley. He speaks often at conferences to help inspire, educate and advocate marketing. He's won numerous awards, was named a "Performance CMO" by Harvard Business Review and currently serves on the CMO Advisory Board of North America.
Danielle Balestra is a marketing executive with over 14 years of experience in operations, strategy, advertising and social media. She is a Marketo Certified Expert, and a Marketo Certified Consultant. As a consultant, Balestra has helped clients translate their marketing initiatives in order to automate and systemize those objectives. In the past, she has helped organizations build Marketo into powerful content marketing platforms and lead generation machines. As a marketing executive, Balestra oversaw the implementation of Marketo for CFO Publishing as an audience development platform. She also specializes in media/publishing/advertising marketing and has previously held roles at Romanoff Consultants, CFO Publishing, Reputation Institute, New York Institute of Finance, Chemical Week Conferences(Access Intelligence) and TBWA Chiat Day N.Y. Danielle has thorough knowledge of marketing theory, data, and analytics. She holds a Bachelor’s Degree in Business Administration from Northeastern University.
David is a Product Manager at Marketo specializing in Web Engagement and Real-Time Personalization. He has over 10 years of experience providing technology and digital marketing solutions to B2B and B2C companies globally
The founder and CEO of Narrative Builders, Deb Lavoy has spent nearly two decades making technology clear, accessible and important to the people for whom it was built. She helps companies to articulate their stories and translate them into powerful teams, websites and marketing strategies.
Derek Fung is a Lead Product Manager at Marketo, responsible for Marketo's CRM sync roadmaps. Previously at Marketo he was also responsible for development and release of new Marketo APIs and is active in most conversations related to Marketo integration. He also works closely the Marketo Launchpoint community and the overall user community to foster new ideas and is always in the search of a better way to get the Marketer's job done.
Drew Neisser is founder and CEO of Renegade, the NYC-based creative consultancy that has been helping CMOs find innovative ways to cut through since 1996. Drew is a recognized authority on cutting-edge marketing techniques having won enumerable awards for creativity and campaign effectiveness. Having interviewed over 150 Chief Marketing Officers in the last few years and with the release of The CMO's Periodic Table: A Renegade's Guide to Marketing, he has earned the nicknamed "the CMO whisperer." Ranked among 50 Thought Leaders over 50; by Brand Quarterly for 3 years in a row, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, iHeart Radio and the Tony Robbins podcast series among many others. He is counted among a small group of IBM Futurists. A prolific blogger, Drew writes the CMO Spotlight column for AdAge and is regular contributor to Forbes, CMO.com, TheCMOClub.com and became the publisher of SocialMediaExplorer.com in 2016. In early 2017, Drew will be launching a new podcast series called Renegade Thinkers Unite, featuring interviews with some of the most inspiring minds in marketing. Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996. He earned a BA in history from Duke University and lives in Manhattan with his wife and two kids. He is currently on the board of the Urban Green Council and Duke New York. A native Californian, Drew dreams of becoming a surfer but is a long way from hanging ten.
Ernesto is an original SF native, born and raised. He has over 25 years of sales and sales management experience including building and leading Inside Sales teams at Actuate, Pentaho and Thoughtspot. Ernesto is now the Director of Enterprise Sales Development at Marketo. In his free time you will find him trying out new cuisines and breweries in the Bay area, traveling, spending time with his family or attending a local sporting events. Ernesto is an avid Giant, 49er and Warrior fan.
Gary Verster Senior Marketing Operations Manager, Trend Micro Incorporated
Gary leads marketing operations for Europe and MMEA at Trend Micro. A marketing technologist and evangelist at heart, he sees himself as a ‘pragmatic strategist’ and is passionate about using data to drive decisions.
Using a proprietary research and management model, Gerry helps large organizations such as Microsoft, Dropbox, Cisco, NetApp, VMware and IBM improve customer experience on the Web. The author of six books on CX, he is also a highly regarded industry speaker.
Graham Gallivan is Senior Manager of Marketing at Marketo, where he manages campaigns across channels to drive engagement for the enterprise segment. Outside of work he enjoys travel, cycling, and cat memes.
Hally Pinaud Principal Product Marketing Manager, Marketo
Hally Pinaud is a technology marketing leader based in San Francisco, CA. As Principal Product Marketing Manager at Marketo, she is focused on the company’s Core Enterprise go-to-market strategy and initiatives. Prior to Marketo, she held marketing positions at several Boston-area technology organizations. Hally holds an MBA in Brand & Product Management from Boston College.
Holly Rollo leads RSA’s global marketing organization and guides its ongoing digital and branding transformation. Over the past 25 years, she’s driven business and marketing strategy for many high-profile enterprise technology brands.
A 5x Marketo Champion, a Revvie award winner, Inga holds every Marketo certification and serves as a New York Marketo User Group leader. An expert marketer with over 20 years of professional experience, Inga is a co-founder of the CMO Advisory Group and CEO of Romanoff Consultants, a Marketo-focused consultancy.
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the media and marketing landscape. Cooper started at the Adweek magazine group as a reporter at Mediaweek in 1998 and rose to executive editor before shifting over to the same role at the new Adweek in October 2012. Before Mediaweek he was the programming editor at Cablevision Magazine and a staff writer at Broadcasting & Cable. He graduate from Kenyon College and received a Master's degree in journalism from Boston University. Based in Manhattan, Cooper lives in Westchester County New York with his wife and two daughters.
Jason Seeba is VP of Marketing at BloomReach. An experienced builder of marketing teams at Silicon Valley startups and a five-time Marketo Champion, he also advises a number of MarTech companies and leads the Silicon Valley Marketo User Group.
Jay Acunzo: Host & Creator, Unthinkable. Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating the popular show Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He's built content marketing strategies from scratch for exciting new startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post. Today, Jay hosts shows and works with teams that break conventional thinking and become the welcome exception to all the average noise in their niche.
Jeff is an entrepreneur, blogger, author, marketer and keynote speaker and works with businesses to optimize their digital brand with content, social media and digital marketing. His mission: "Inspire and educate people to win at business and life in a digital world".
A consultant and RevEngine Marketing, Jenn is an MCE and two-time Marketo Champion with over 10 years of marketing experience and an MBA in Marketing from DeSales University. In her free time she knits, reads and hosts #KreweChats.
Jonathan Pogact Senior Director of Marketing, Fathom
As Fathom's Senior Director of Marketing, Jonathan is responsible for driving Fathom’s Go-to-Market strategy. Jonathan has 16years of marketing experience with roots in direct and integrated marketing. His diversity of knowledge has led to numerous contributions to the industry, including being an expert witness on trial, being named as one of DM News's "Top 30 Under 30Marketers" and holding advisory board positions with DeVry University and the Direct Marketing Association (DMA). Jonathan is also passionate about his continued work creating innovative strategy for clients. In 2015, his work with Indiana University resulted in Fathom being recognized by The EDUVentures Innovations Awards for Enrollment Marketing Campaign of the Year and his experience has earned him a seat serving as a juror for The DMN Awards, formally known as the Marketing and Tech Innovation Awards in 2017. Jonathan has passion for marketing, building legos with his 4-year old and Crossfit.
Josh leads marketing at SparkPost, where he is focused on accelerating adoption of its cloud email infrastructure. Prior to SparkPost, he served four years as the Postmaster at Twitter – a strategic role tasked with ensuring users receive the appropriate communications. Josh was co-founder and CEO of RestEngine, a social data outbound marketing automation platform, before his company was acquired by Twitter.
Josh Brandau Director of North American Strategy, Essence Digital
Joshua Brandau oversees all North American Strategy for Essence, focused on Google and Target. Prior to this, he was VP of Communication Strategy at Pereira & O'Dell, working on Intel and Dell, Realtor.com, Skype, Kellogg's, Timberland and Qdoba. Over the course of his career, Brandau has been apart of teams that have won many of the industry's top awards, including an Emmy for Best New Media Approach, 3 Grand Prix Cannes Lions, Digiday's Best in Show, Media Magazine's Creative Media Award, Webby's Best Integrated Media Plan, and had a long form branded content piece sell to Magnolia Pictures at Sundance.
Juli James Assistant Professor in Digital Marketing, St. Edwards University
Juli is an Assistant Professor in Digital Marketing. She has worked in marketing for 15yrs and with Marketo for 3yrs, where she has implemented best practices and lead engagement strategies for two global organizations.
Working in product and interaction design for over a decade, Kai attended Arizona State University earning his BS within Industrial Design. Over the past 6 years, he’s specialized in simplifying complex solutions for the key players of marketing automation software. You can catch him out on the trails… mountain biking and hiking with his beloved cattle dog named Bo.
Kate Cindric Federhar Manager of Marketing Operations, CenturyLink
Kate Cindric Federhar is the Marketing Operations Manager at CenturyLink. She has been driving the marketing automation and lead generation programs for 4 years. She also has a very active and opinionated 2 year old who keeps her busy.
Kristen Wendel Director of Marketing Operations, VersionOne
Kristen Wendel is the Director of Marketing Operations at VersionOne. She has over 10 years of experience executing demand gen programs, analyzing and optimizing marketing performance, and implementing digital marketing platforms to support revenue generation at high-growth B2B SaaS companies. She has most recently devoted her time to transforming the VersionOne sales and marketing teams into an Account-Based Everything machine and won the 2016 ABMie Newcomer Award.
As the Sr. Director of Marketing Ops at FireEye, Linlin leads a team responsible for marketing metrics, systems, marketing tele reps and field enablement backend processes with an emphasis on productivity, operational excellence, and measurable results. She has 15 years of experience in the technology industry with proven track record of success building marketing ops function from the ground up or scaling it to optimize marketing efficiencies across system, program, and resource investments at FireEye, Polycom, Ariba (an SAP company), & Cisco.
Mari Smith Premier Facebook Marketing Expert, Mari Smith International, Inc.
Dubbed the "Queen of Facebook," Mari is considered to be one of the world's preeminent Fecebook experts. A Forbes’ Top Social Media Influencer, she is often hired by Facebook itself to teach SMBs & brands.
Mark Opauszky is CEO and co-founder of LookBookHQ, and a two-time nominee for Ernst & Young Entrepreneur of the Year. Over his 20-year career he’s developed a keen interest in how decision makers consume content during the buying process.
Mary FlorCruz Managing Director, Head of Strategy,, mcgarrybowen San Francisco
As Managing Director, Head of Strategy, at mcgarrybowen in San Francisco, Mary FlorCruz helps clients figure out their “unfair advantage” to overcome any business challenge. Her success in developing original brand ideas has helped her teams win numerous Effie and Cannes Lions awards.
A native New Yorker lured to San Francisco by the tech revolution, Mary is obsessed with “What’s next?” Her passion has always been to work with clients and creatives to imagine big brand ideas that inspire amazing communications.
She draws on over a decade of very diverse marketing experience for tech, CPG and entertainment companies. Mary has worked in Strategy at leading marketing agencies, as well as on the client side at both LinkedIn and Neutrogena.
Mary started her career in Strategy reading TV scripts to develop communications plans for HBO shows. At the ad agency FCB, she then created campaigns for EA SPORTS and Levi-Strauss. Her consulting projects included Airbnb and Foursquare, and she launched several mobile apps at LinkedIn before returning to advertising at BBDO and mcgarrybowen in San Francisco.
Constantly curious, Mary loves to learn about new subjects. She double-majored in Art History and Communication Studies at Northwestern University and earned an MBA at University of California, Berkeley-Haas.
Mary and her husband live in San Francisco with their baby boy Brody. During their free-time they enjoy teaching Brody to crawl, and they occasionally go off to Sonoma for a little escape.
Matt Davis Director of Content & Digital Marketing, Allocadia
Matt is a marketing leader with over 6 years of experience in the B2B software space. As Allocadia's Director of Content & Digital Marketing, Matt is focused on growth through creative and revenue-driving campaigns.
Matt Heinz President/Founder, Heinz Marketing Inc.
Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20+ years of marketing, business development and sales experience from a variety of organizations and industries. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt and his wife Beth live in a 105-year-old historic farmhouse they recently renovated in Kirkland, Washington and share with their three young children, a dog and seven chickens.
Megan leads SiriusDecisions’ research organization. Her mission: Help b-to-b leaders deliver exceptional growth and customer experiences by applying data-driven insights and best practices to business challenges.
Michael Brenner: CEO, Marketing Insider Group and Author, The Content Formula. Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer.
Michael is a software industry veteran and senior technology industry analyst who is responsible for the crowd sourced insights, data and community at G2 Crowd. Prior to joining G2 Crowd, Mr. Fauscette led IDC’s worldwide enterprise software research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. Mr. Fauscette is a published author, blogger, photographer and accomplished public speaker on business software, customer experience, crowdsourced data, online communities and digital transformation.
Mike Telem Vice President, Product Marketing GM, Marketo Israel
Mike is VP Product Marketing in Marketo focused on product innovation as well as being the General Manager for Marketo’s Israely Development Center. In his product marketing role, Mike focuses on some of Marketo’s newest products such as Marketo ABM, Web Personalization and Predictive Content. Previously the co-founder of Insightera (acquired by Marketo) he works closely with product development teams and in customer implementations to drive product innovation and customer success.
Nancy specializes in combining social scientists’ insights about human behavior with direct and digital marketing to get people to act. She's a frequent speaker at industry conferences and has addressed other diverse audiences such as the U.S. Department of Defense (twice!). Along the way, she’s been named NEDMA Direct Marketer of the Year, Ad Club Top 100 Creative Influencer, OMI Top 40 Digital Marketing Strategist and Andi Emerson Award recipient.
Neelam Bhatia is a senior segment marketing manager focused on the top enterprise customers across the financial services industry at Marketo. She is responsible for defining and driving the go-to-market strategy for their enterprise business. She has a breadth of experience across multiple roles spanning strategy, sales, marketing, planning and operations and has worked across many teams with a regional as well as global focus.
Payal Gupta Director of Program Management, Marketing Technology and Operations, Microsoft
Payal is a marketing technology leader at Microsoft, leading the strategy and engineering for modernizing marketing at Microsoft by building the modern marketing cloud - including deploying first and third party cloud marketing capabilities, ecosystem integrations, data flow optimizations and building deep insights and analytics. Her deep focus is on deploying the global demand center capability for Microsoft to generate and nurture demand for their products.
Peter most recently served as CMO of Hershey's, and earlier as CMO of Capital One and Ameritrade. He is an award-winning marketer with a breadth of B2C and B2B experience across industries including CPG, financial services, security and telecom.
Prachi is a Sr. Marketing Operations Analyst at FireEye. She is Marketo Certified Expert and is passionate about data, technology and processes. Her area of expertise include lead scoring, technology integrations, generate and analyze marketing KPIs & ROI assessment.
Renaud Bizet Director, Global Marketing Operations, Marketo
Renaud currently leads the Marketing Operations group at Marketo. He has more than 15 years experience leading change management projects leveraging new technologies to better support Sales & Marketing Operations. Prior to joining Marketo, Renaud launched the Demand Gen practice at Bio-Rad and built the B2B e-commerce channel. Renaud also led a $650M ERP Change Management initiative for McDonald’s in EMEA before switching to Digital Marketing.
Rob Harles Managing Director, Global Lead, Social Media & Collaboration, Accenture
Rob Harles is Global Lead for Social Media & Collaboration for Accenture Interactive responsible for developing and managing Accenture’s social media practice and initiatives around the world. Rob joined Accenture from Bloomberg where he was Global Head of Social Media responsible for building and managing Bloomberg’s social presence across its businesses and media properties. Before joining Bloomberg, he was Vice President of Social Media at Sears Holdings where he built Sears’ core social media platform and customer communities. Rob was SVP for comScore Networks, in charge of custom analytics services and a member of the Senior Operating team that took the company public. Rob started his career as a Senior Consultant in the financial services practice of McKinsey & Co.
Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.
Scott Laird Director, Office Global Demand Center Operations, Microsoft
Scott leads a team of marketing automation experts focused on growing Microsoft Office 365 commercial revenue through strategic application of marketing technology and deep analytics, and agile management of the marketing function at global scale.
Sebastian Gunnewig Executive Director of Strategy and UX, AKQA
Sebastian Gunnewig is the Executive Director of Strategy and UX at AKQA’s San Francisco office, a leading brand experience agency with 21 studios and more than 2,000 staff globally.
Sebastian leads a practice of more than 25 strategists, service and interaction designers creating user-centered products, service and brand experiences that deliver on business needs and facilitate the end-to-end customer journey. He also serves on the office’s Executive Leadership Team, overseeing output across all clients like Activision, Audi, Levi's and Visa.
Prior to joining AKQA, Sebastian held leading strategy roles at TBWA\Media Arts Lab and 180. Sebastian has extensive experience working closely with clients in North America, Europe and Japan, designing products, services and communications that drive brand growth and transform businesses.
He holds a Master’s degree in Psychology from the University of Amsterdam.
Shiv Sighn Senior Vice President, Innovation & Strategic Partnerships, Visa
Shiv Singh is a senior vice president in the innovation and strategic partnerships group at Visa, where he is responsible for driving the go-to-market strategy for some of the company’s most disruptive products and innovations. As a recognized marketer with a background helping brands transform with the rise of digital, he is also focused on guiding major Visa clients around the future of payments and their own go-to-market strategies. In his prior roles at Visa, Shiv was responsible for launching the Visa brand and communications platform, driving Visa’s digital marketing transformation including the re-imagination of Visa.com across 120 countries, managing global media partnerships and leading marketing innovation programs.
Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 marketer (no. 11). The award winning and business results producing work done by he and his teams have been recognized by leading industry and consumer publications from Fortune magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, The Huffington Post and other publications.
Stacey Thornberry Sr. Manager, Field Marketing, Marketo
Stacey Thornberry is Sr. Manager, Field Marketing at Marketo. In her role, she partners with the enterprise sales team to create effective marketing programs to engage prospects and accelerate deals. A UC Santa Barbara graduate, Stacey has previously worked at Actuate, Smart Meetings Magazine and the International Association of Business Communicators (IABC).
Stephanie Kelly Senior Manager of Marketing, Cisco
As Senior Manager of Marketing at Cisco I believe we never stop learning. I’m a marketing scientist who is passionate about inspiring fellow marketers and about applying the science of marketing to get the results that increases our relevancy.
Stephen Baker Maketing Automation Program Manager, Amazon Web Services
Stephen Baker is a Marketing Automation Program Manager at Amazon Web Services. He has over 10 years of experience in Marketing Automation and has a passion for designing enterprise marketing systems that scale and bring the customer’s experience to life.
Stephen Lehner Vice President of Solutions Consulting, Fathom
Stephen Lehner is the Vice President of Solutions Consulting at Fathom. The common thread of his work is leveraging a career spent in the digital marketing space to align clients with the tools, resources and strategic approach needed to enable customer engagement and meet marketing goals; with a consistent focus on impact to the business’ top and bottom-line. He has partnered to work with clients such as American Express, Time Warner Cable, Indiana University, McGraw-Hill Education and The Ohio State University to shape, implement and manage full scale marketing initiatives.Outside of work you’re likely to find him camping, at the race track or in the garage under the hood of a car, or playing soccer with his 5 and 2 year old daughters (who usually end up winning...). He also doesn’t have an appendix anymore… he left that in Hartford, Connecticut one time… it’s a good story.
Steve joined Marketo from SAP, where he was most recently the president of SAP's Platform Solutions, leading the organization's multibillion-dollar growth and expansion into a range of technology markets. Over his seven years with SAP, he also served as global executive vice president and GM for its Database & Middleware Business, as well as global GM for its Business Analytics organization. Prior to SAP, Steve was the senior vice president of Platform Marketing at Salesforce.com, where he led the expansion of the company into cloud-based enterprise application development. He has also held senior leadership positions at BusinessObjects and co-chaired various government technology leadership initiatives including the TechAmerica BigData committee. Steve is currently a member of the board of directors of TiVo and SendGrid. Steve holds a bachelor's degree in business from the University of Colorado and is a published co-author of several books on business intelligence software.
Steve Susina Marketing Director, Lyons Consulting Group
An engineer by education & marketer by choice, Steve Susina leads demand generation & thought leadership for Lyons Consulting Group, an eCommerce services firm. He is a Marketo Certified Expert, Chicago MUG leader and Champion Alumni.
Tanya Chu Sr. Program Manager, Marketing Ops, Marketo
Tanya Chu is a member of the Marketing Operations team at Marketo. She manages metrics and reporting, aids in marketing sales alignment and supports the ANZ marketing team. She loves French fries and puppies!
Tom is Chief Strategy Officer for Digital Pi. He has twenty years of experience leading marketing at early-stage and enterprise technology companies including CA Technologies, Intuit, ThreatMetrix and VP Product Marketing at Marketo.
"Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy came to InsideView from her own marketing consulting firm. Previously, Tracy held executive roles at Replicon, Cloud9, MarkLogic, Postini, and Business Objects. She also founded and ran a successful technology communications agency.
Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment."
Vyoma is a Senior Marketing Manager at Marketo, leading industry marketing as well as enterprise ABM for the last two years. She is passionate about creating personalized digital experiences at the intersection of marketing and technology. She thoroughly enjoys international travel, exploring different cultures and cuisines, kayaking, hiking and board games.