Join us for University Day - 5/9/2016

Spend a day at Marketo University, learning the skills and techniques you need to master the art and science of digital marketing. Sessions include hands-on workshops, demos, and presentations by Marketo experts. Choose to attend an array of courses designed for beginner to advanced level users – and be sure to bring a laptop so you can follow along in your own Marketo instance.

Course materials (provided electronically), continental breakfast, and lunch are included in the fee. University Day usually sells out fast! Depending on availability, registration may be purchased at the Onsite Assistance Desk.

Event Pricing


Online Registration Now Closed
Registration will re-open onsite at the MGM Grand on Sunday, May 8th at 5:00 PST
Space is limited. Available on a first come first served basis.

University Day is an available add-on to the Full Pass Summit Registration


University Day courses are offered on a first come, first served basis. To ensure you are able to attend the courses you desire, we recommend that you plan to arrive at University Day as early as possible. Please see the planned courses and times below.


Each of the University Day tracks below has been designed with a set of hand-picked courses covering topics from core concepts to more advanced techniques. Choose from courses across any of the tracks to build a schedule that fits your interests.  Courses are available on a first come, first served basis, so please plan to arrive early.  Courses and times subject to change.

Check out the tracks:



Using Creative Templates
Time: 9:30a – 10:45a & 1:30p – 2:45p
Take advantage of pre-built Marketo templates for guided landing pages and forms. You'll see how easy it is to import these directly to your subscription and learn how to customize them for use in your campaigns – eliminating the time and effort of developing them from scratch. Level: Beginner

Creating Flexible Forms
Time: 9:30a – 10:45a & 1:30p – 2:45p
Learn how to create beautiful, stable, and flexible web forms without having to be a programming expert. You’ll see how to create, edit, preview and approve forms as well as how to add these to your landing pages and embed them on your website. We’ll also cover how you can customize forms and use social form fill capabilities. Level: Intermediate

Customizing the Look and Feel of Creative Assets
Time: 11:00a – 12:15p & 3:00p – 4:15p
Learn how to customize the look and feel of creative assets in Marketo. Perfect for designers and developers with HTML and CSS experience, this course outlines the fundamentals to customize the structure and design of Marketo forms, templates, and landing pages. Level: Intermediate

Creating Responsive Landing Pages
Time: 11:00a – 12:15p & 3:00p – 4:15p
Create custom landing pages leveraging Guided Landing Page templates. We’ll review scenarios to help you determine when to use free-form versus guided landing pages so you can see the advantages of guided landing pages. Level: Beginner




Improving Email Deliverability by Design: Best Practices and Strategies
Time: 9:30a – 10:45a & 1:30 – 2:45p
Explore email deliverability strategies to help ensure your messages will reach their intended inboxes. You’ll learn best practices around email design and opt-in strategies, how to effectively target your audience, how to implement bounce management campaigns, and how to fine tune your email program for higher deliverability and click through rates.  Level: Intermediate

Optimizing Email Deliverability
Time: 11:00a – 12:15p & 3:00p – 4:15p
Explore the use of Marketo’s email deliverability application to understand the likelihood of delivery before you hit send.  Our Deliverability Expert will show you how to use inbox monitoring and email rendering tests to assess whether your email will reach your contact’s inbox and provide tips on preventing it from being forever lost in their spam folder. Level: Intermediate

Personalizing with Tokens
Time: 1:30p – 2:45p & 3:00p – 4:15p
Review the many uses of Marketo tokens to personalize your emails, landing pages, Smart Campaigns and more. You’ll learn about the various token types and see unique real-world examples of how tokens can be used for personalization. Level: Intermediate




Creating Multi-Stream Engagement
Time: 9:30a – 10:45a & 1:30p – 2:45p
Learn how to use Marketo engagement programs to accomplish email nurturing with ease. We’ll share proven best practices and powerful tips to create engagement programs, build nurture streams, set up stream transition rules, interpret the engagement score, and more. Level: Intermediate

Using the Marketing Calendar & Program Schedule View
Time: 9:30a – 10:45a & 11:00a – 12:15p
Get a detailed introduction and walkthrough of the Marketing Calendar and Program Schedule View.  You’ll learn how to set up, navigate and create entries in the Program Schedule View, and see how you can use the Marketing Calendar to provide filtered views of your marketing programs to team members, execs, sales and more. Level: Beginner

Building a Successful Email Program
Time: 11:00a – 12:15p & 1:30p – 2:45p
Make your Email Program shine. Learn how to structure your email program folder, create an email program, define an audience, schedule your email sends, approve the program, and evaluate results – all in this one session! We’ll also dive into topics like A/B testing, using triggers, and strengthening reporting with tags. Level: Beginner

Setting up Smart Campaign Flows
Time: 11:00a – 12:15p & 3:00p – 4:15p
Familiarize yourself with the actions that can be performed with campaign flows. You’ll learn the basics of campaign flows, step through the process of adding flow steps to your Smart Campaigns, and see some common (and not so common) use cases – helping you become a pro at flow! Level: Beginner




Getting the Most from Basic Reports
Time: 9:30a – 10:45a
Take your reporting from gut feel to real! Learn how you can use the basic reports in Marketo to showcase the success of your programs. We’ll review the most common types of reports, how to create a report in a program, how to configuring reports, and how to set up report subscriptions.  Level: Beginner

Using Marketo Analyzers: Opportunity Influence, Program, and Success Path
Time: 9:30a – 10:45a & 11:00a – 12:15p
Learn how to use analytics to tell the story of how your marketing impacts your company's bottom line. Our experts will guide you through how to use the Opportunity Influence Analyzer to see activities that influence leads prior to opportunity creation, how to use the Program Analyzer to show marketing program effectiveness, and how you can use the Success Path Analyzer to monitor the progress of leads through your funnel.  Level: Beginner

Getting Started with Advanced Report Builder (Revenue Cycle Explorer)
Time: 1:30p – 2:45p & 3:00p – 4:15p
Become a reporting superstar. You’ll learn how to configure your programs and campaigns for optimal analysis and reporting. We’ll review the most common types of reports, how to create a report in a program, how to configuring reports, and how to set up report subscriptions. From there we’ll take a deep dive into using Marketo analyzers and building complex ad-hoc reports so you can prove the revenue results of your marketing programs and activities. Level: Intermediate




Planning Successful Personalized Web Engagement
Time: 9:30a- 10:45a
Looking to personalize your website experience for different audiences and don't know where to start?  With our our proven 10-step plan to successful web engagement and increased conversions - it’s easier than you think. Learn best practices to engage visitors with personalized messaging and calls-to-action based on their organization, industry, locations, or digital behavior  even if they are anonymous. Level: Beginner

Extending Account Based Marketing to the Web & Ad Channels
Time: 11:00a – 12:15p
Explore how real-time web personalization and retargeting ads can work together to amplify your account-based marketing program. You’ll learn how to apply account-based marketing techniques to your website, present personalized content that deepens engagement, and bring visitors back to your site using retargeting techniques. Level: Intermediate

Introducing the Power of Retargeting with Marketo Ad Bridge
Time: 1:30p – 2:45p
Discover ways to get more bang from your advertising buck!  Marketo Product Marketing will provide an introduction to Marketo Ad Bridge and review how personalized retargeting ads work.  You’ll see examples of the advantages of using the audience data you have in Marketo for retargeting campaigns using Google and Facebook. Please note, this session is intended as an introduction to Marketo Ad Bridge rather than a hands-on instructional course. Level: Intermediate

Engaging Visitors Through Web Personalization & Predictive Content
Time: 3:00p – 4:15p
Want to boost conversions on your website and get a better ROI on your existing content? Walk through Marketo’s Web Personalization (RTP) and Predictive Content applications to learn how to personalize online engagement and enable account-based web marketing. You’ll also see how machine learning and predictive analytics can help to enhance content ROI and boost overall conversion rates. Level: Intermediate



University Day Schedule:

8:30a - 9:30a  Continental Breakfast
9:30a - 10:45a  Session 1
11:00 a - 12:15p  Session 2
12:15p - 1:30p  Lunch
1:30p - 2:45p  Session 3
3:00p - 4:15p  Session 4

Continental Breakfast & Lunch provided


Get Marketo Certified at Summit

Marketo Certification is a technical marketing credential that helps practitioners and partners validate their expertise and represent their Marketo knowledge within the industry. Learn more about Certification at Summit.

Summit University courses and times subject to change. There will be no refunds for cancellations received after 5:00 PM (Pacific Standard Time) on Friday, January 29th, 2016. University Day is not included in Marketo Learning Passport subscription.
IMPORTANT NOTE: Summit University Day is not intended to prepare you for certification exams.