Join Us At The Marketing Nation Summit 2017 REGISTER NOW

Penetrating Industries with an Integrated Sales and Marketing Strategy

Graham Gallivan
Sr. Manager, Marketing
Marketo
Vyoma Kapur
Sr. Manager, Marketing
Marketo

April 25th at 2:30pm

Location: Room 2014/2016
Marketo @ Marketo

Financial Services. Healthcare. Higher Education. Technology. Why do we market to industries? Because it’s effective, focused and strategic. By developing and executing on a vertical marketing strategy - from advertising on niche publisher networks to sponsoring industry tradeshows- you can drastically improve your response rates and drive revenue. Attend this session to learn how Marketo utilizes a cross-channel approach to generate interest throughout various stages of the funnel from the right buyers in the right industries.