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They Love Me, They Love Me Not: Create an Email Database that Loves You

Mike Madden
Sr. Demand Generation Program Manager
Marketo
Stacey Thornberry
Sr. Manager, Field Marketing
Marketo

April 25th at 9:30am

Location: Room 2014/2016
Marketo @ Marketo

When analyzing your email marketing metrics, sometimes you whimsically grab a daisy—picking a petal at a time—and recite, “they love me, they love me not” until you land on the final petal that determines your fate. As marketers, we’re constantly working to engage the right audience in a way that makes them love us—ultimately converting to revenue. Join us to learn how to build an email database full of admirers by removing inactive subscribers and using opt-in campaigns embracing subscription laws (think: CASL).