They Love Me, They Love Me Not: Create an Email Database that Loves You
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When analyzing your email marketing metrics, sometimes you whimsically grab a daisy—picking a petal at a time—and recite, “they love me, they love me not” until you land on the final petal that determines your fate. As marketers, we’re constantly working to engage the right audience in a way that makes them love us—ultimately converting to revenue.
Join us to learn how to build an email database full of admirers by removing inactive subscribers and using opt-in campaigns embracing subscription laws (think: CASL).