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Agenda

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10:00am-1:00pm

Registration – Located at Moscone West, 800 Howard Street

12:00pm-1:30pm

Birds of a Feather Lunch – Esplanade Ballroom: Moscone South, South Upper Mezzanine, 747 Howard Street

1:30pm-5:00pm

Executive Kick Off – Esplanade Ballroom: Moscone South, South Upper Mezzanine, 747 Howard Street

1:30pm-1:40pm

Welcome!

Kathy Leeman – Chief of Staff

1:40pm-2:00pm

The Marketo Economy

TK Kader – SVP Strategy, Corporate Development and Alliances

2:00pm-2:20pm

LaunchPoint Ecosystem

Shai Alfandary – VP, LaunchPoint

2:20pm-2:50pm

Building on Marketo’s Engagement Platform

Ajay Awatramani – Sr. Director, Product Management

2:50pm-3:10pm

Coffee/Snack Break

3:10pm-3:50pm

Customer Journey

Matt Heinz, Todd Watts, Srikant Sharma

3:50pm-4:20pm

Panel: Tech and Service Partners working jointly

Lisa Hudson – VP, Global Partner Services

4:20pm-4:40pm

CEO Perspective

Steve Lucas – CEO

4:40pm-4:50pm

Wrap Up

TK Kader

5:00pm-6:00pm

Opening Reception - Moscone West, Expo Hall - Level 1