This video is Audio-Only
How has LinkedIn contributed to your company’s top line? Through a sequence of carefully planned steps, the marketing team at CA Technologies has been able to correlate social media efforts with now significant pipeline revenue.
Learn how to:
- Build an audience-centric LinkedIn content strategy
- Frame your content and advertising metrics
- Work with a multi-touch attribution model for B2B
- Close the loop on value to sales. Hear about the lessons learned on a marketer’s journey from social media "likes", to revenue.