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A LinkedIn Marketing Success Story

Andrew Spoeth
Director Digital Marketing
CA Technologies

April 25th at 4:45pm

Location: Room 2014/2016

This video is Audio-Only

How has LinkedIn contributed to your company’s top line? Through a sequence of carefully planned steps, the marketing team at CA Technologies has been able to correlate social media efforts with now significant pipeline revenue.

Learn how to:

  1. Build an audience-centric LinkedIn content strategy
  2. Frame your content and advertising metrics
  3. Work with a multi-touch attribution model for B2B
  4. Close the loop on value to sales. Hear about the lessons learned on a marketer’s journey from social media "likes", to revenue.