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Adweek Series: AdTech, MarTech, and Brands: Worlds Collide

Adam Berke
Chief Marketing Officer
Efrat Ravid
Chief Marketing & Strategy
James Cooper
Editorial Director

April 25th at 4:45pm

Location: Room 2002/2004

In rapidly changing media environment, the relationship between brand marketing and advertising and marketing technology has become increasingly tighter and symbiotic. Whether you view the relationship between AdTech and MarTech as a collision, convergence, or perfect marriage, this interactive panel will examine the growing reliance on these technologies and surface important innovations and teaching moments as these two worlds merge. One lucky audience member will be able to join panelists onstage as we hear from both sides of the aisle, with leading brand marketers and AdTech executives sharing their thoughts on how technology is shaping the future of marketing.