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Adweek Series: Agencies Out of Disruption: Skills & Tools in the New Digital World

Adam Broitman
Managing Partner, Account Director
MEC
Heather Stern
Chief Marketing Officer
Lippincott
James Cooper
Editorial Director
Adweek
Joshua Brandau
Director of North American Strategy
Essence
Malia Supe
Senior Partner and Global Managing Director
Ogilvy
Mary FlorCruz
Managing Director, Head of Strategy,
mcgarrybowen San Francisco
Sebastian Gunnewig
Executive Director of Strategy and UX
AKQA

April 25th at 3:30pm

Location: Room 2002/2004

For decades, at the right hand of the CMO have sat their agencies, shaping how a brand is viewed by its stakeholders. But the recent past has been a time of disruption for traditional firms, and 2017 will be the year that some of the most storied names in advertising must chart new paths forward and bring new capabilities online. This panel of top agency strategies will weigh in on how technology and data are recasting roles and redefining the agency-client relationship, as well as what it takes for all marketers to be successful in the new digital world.