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Aligned to Achieve: How to Unite Your Sales & Marketing Teams Into a Single Force for Growth

Andrea Austin
VP of Enterprise Sales
InsideView
Tracy Eiler
Chief Marketing Officer
InsideView

April 25th at 8:30am

Location: Room 2009/2011

Marketing and sales leaders are frustrated with each other. Alignment is an age-old problem, and it’s high time we got our collective act together. It’s the only way to survive and thrive against today’s changing buyer dynamic. This session is based on original research, content, and contributions included in “Aligned to Achieve”, a groundbreaking new book the first 250 attendees to arrive at the session will receive! The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.