Marketing and sales leaders are frustrated with each other. Alignment is an age-old problem, and it’s high time we got our collective act together. It’s the only way to survive and thrive against today’s changing buyer dynamic. This session is based on original research, content, and contributions included in “Aligned to Achieve”, a groundbreaking new book the first 250 attendees to arrive at the session will receive! The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.