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Analytics that Matter: The Right Reports For Every Step of the Buyer's Journey

Jessica Kao
Director of Client Services
Digital Pi

April 24th at 11:30am

Location: Room 2018/2020

The right marketing analytics should show you what is working and what isn't to optimize for the entire buyer's journey. That begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. In this session, you will learn:The appropriate metrics for each stage of the buyers journey, What Multi-touch and First touch attribution mean, How Marketo uses attribution to tie marketing programs to revenue and pipeline, How to start leveraging the wealth of data in Marketo to improve ROI