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Building a Strong Foundation: Using Marketing Data Management to Optimize Your Engagement Platform

Andy Caron
Marketing Automation Manager
Panduit
Craig Varljen
EVP Channel and Business Development
ReachForce

April 24th at 1:15pm

Location: Room 2009/2011

Even the most sophisticated marketing engagement platform can struggle to deliver consistent results if it is not supported by a strong foundation – high quality data that is accurate, organized and complete. If the data foundation is weak, odds of success are slimmer. Without help, marketers remedy this problem by manually piecing together data to better target leads and segment campaigns. However, help is here.

How do you get business critical demographic and firmographic data about each lead to strengthen your foundation and take your results to new heights? Attend this session and hear how Panduit, a global provider of network infrastructure solutions, chose ReachForce, a leading provider of SaaS-based marketing data management solutions, to reinforce their database, adding important audience data points to optimize their marketing automation and personalization initiatives.

Learn how:

  • Using ReachForce, tightly integrated with Marketo, will validate, cleanse and enrich marketing data to execute more robust marketing programs
  • Continuous data quality management will impact marketing ROI by aiding more precise segmentation, routing, scoring, campaign management and reporting