How do you transform a $2B national business into a customer-centric, digital focused organization? It requires strong top-down support, a strong vision and resounding stakeholder engagement. The Chief Digital Officer at Australia's Retail Food Group will share how his team successfully built the business case for advanced marketing automation – one of its largest single digital investments – by ensuring they would make the most out of every single customer interaction and by demonstrating how these incremental changes would bring about a significant lift in revenue.
The speaker has a well-established track record for digitally transforming multiple organizations with Marketo at the core. During this session, he'll share valuable tips and techniques, best practices and other secrets to success that he's learned along the way!