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Data-Driven Growth Marketing: Twitter’s Secrets to Success

Josh Aberant
CMO
SparkPost

April 24th at 2:15pm

Location: Room 2006/2008

As marketing leaders, we hear all the time that we need to lead data-driven organizations. That we need to find empathy for our customers in our engagement programs and marketing automation. And that this is how we'll influence customer experience at scale. So how do we actually do that? Come hear the real-world story of Twitter’s “growthhacking” team – which grew active users from 100 million to more than 300 million in a few short years! Former Twitter growth team member Josh Aberant will share this rarely heard case study on how to implement growth marketing programs at all stages of the funnel – from acquisition through customer advocacy – in a data-driven way. Currently the CMO at SparkPost, Josh will also review the thinking, culture, team structure and programs required to build a data-driven marketing organization. He will also examine the key differences between B2B vs B2C growth marketing.