Brands and businesses of all sizes around the world are generating highly qualified leads and making millions of dollars in sales by using Facebook effectively. In this session, world-renowned Facebook marketing expert, Mari Smith, will share her proven strategies for creating predictable growth on Facebook for both B2B & B2C businesses. She will reveal the very best practices for developing the most effective custom audiences, lookalike audiences and retargeting for maximizing your ROI – highlighting what works, and where businesses are leaving money on the table (which may surprise you!).
It’s not just about getting organic and paid exposure into the news feed. Today's marketers need to really rethink Facebook and develop a full lifecycle marketing plan that includes strategic visual & video content + proactive engagement & advocacy + natural & contextual conversion -- all infused with extraordinary social customer care at every level. Mari will show you how, illustrated with real-world examples and case studies. She will also give you a glimpse into where Facebook is headed, and how you can get into pole position now!