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Getting to a Single View of Customer Engagement – and How We Use it to Personalize at Scale

Payal Gupta
Director of Program Management, Marketing Technology and Operations
Microsoft
Scott Laird
Director, Office Global Demand Center Operations
Microsoft

April 24th at 1:15pm

Location: Room 2001/2003

By bringing multiple business units onto a unified marketing technology stack with accompanying operational process alignment, Microsoft has radically transformed the way it does commercial marketing. For the first time, Microsoft’s corporate HQ and global field marketers are able to intelligently engage with customers and prospects across product lines as a single company. In this session, two of Microsoft’s marketing technology leaders will tell the story of how they bridged complex organizational boundaries to build a shared vision and strategy and through people, process, and technology delivered “One Global Demand Center” platform and reporting for Microsoft.