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Globe-Trotting with Marketo - Tips and Tricks for Building a Global Automation Center of Excellence

Tim Lamb
Director of Marketing and Demand Generation
Rubicon Global

April 24th at 3:30pm

Location: Room 2018/2020

Managing a Marketo instance with users spread around the globe can be a logistical nightmare. It can be a challenge for global automation teams to use the technical capabilities of Marketo, while rolling out a center of excellence for marketing automation as a discipline. Join Marketo Champion Tim Lamb (Xero) as he gives you a view into different set-ups for global companies. Tim compare the trade-offs of using (or not using) Workspaces and Partitions. He will also deep into tokenizing Marketo emails and how you can empower regional marketers without compromising brand quality. Finally, Tim will walk through how you can structure your teams and responsibilities and give you some immediate takeaways on lessons learned around managing the performance of your instance.