At Allocadia, we set out to build a smarter, better-organized home for our marketing content using Uberflip and Marketo — a worthy project, but not a game-changer... or so we thought.
We would’ve chuckled if someone had said the project would also help us hit our MQL targets, reduce the load on our MOps people, become a pillar of our ABM program, and make our marketing content more useful to sellers in sales cycles.
But that’s exactly what happened: the tech behind our content had a much broader impact on marketing and sales than we ever imagined.
In this session, we’ll get into the practical details of how Allocadia:
- Built a juicy content resource center, fully integrated with our existing Marketo plumbing
- Customized over 700 mini-galleries of content for specific prospects in our ABM & prospecting efforts
- Made our marketing content more discoverable & let less of it go to waste
Come hear the story!