Everyone wants new logos – but how do you grow lifetime value once you’ve acquired them? The obvious answer is to sell more products to your customers, yet hardly anyone thinks about Marketo as a cross-selling engine. Cross-selling may not sound as sexy as new logos, but savvy executives and investors care a lot about lifetime value (LTV). FireEye marketing ops pursued a bold vision that gave sales and marketing a new and important source of buying signals that changed the game for cross-selling into their customer base: product interest scoring.
In this eye-opening session you will learn:
FireEye’s blueprint for success: a killer plan
- A scalable design to score multiple products
- How product scoring rocked sales and marketing
- How break-through analytics changed everything