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Human to Human #H2H: Learn to Speak Human, Share Human and Market Human

Bryan Kramer
President, CEO
Pure Matters

April 24th at 2:15pm

Location: Room 2005/2007

We've been trained to speak in terms of business to business (B2B) or business to consumer(B2C). But businesses and products do not have emotion. Humans do. In this talk, Bryan explores why and how communication needs to be adjusted to exude simplicity, empathy and imperfection – in the same way humans are built. Through storytelling about his own experiences, as the president of a Silicon Valley marketing firm, he delivers practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race. Key takeaways: 1- The four rules of social context; 2- How human sensory building will make you a better communicator; 3- The secrets to making ideas crowd worthy, with real world examples