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IDC Hosts Fireside Chat with 3 Leading CMOs

Clay Stobaugh
EVP, Chief Marketing Officer
Gerry Murray
Research Director, IDC - Marketing and Sales Technology
Holly Rollo
Chief Marketing Officer
Peter Horst
Global CMO
Hershey's (former)

April 24th at 11:30am

Location: Room 2006/2008

Join IDC analyst Gerry Murray as he leads a roundtable discussion with three highly distinguished CMOs. What keeps them up at night? Where do they see future innovations coming from? What are they prioritizing most in terms of their teams and technologies this coming year?

These and other questions – including yours! – will be posed to these world-renowned marketing executives. Come join the discussion and hear where they agree – and differ - in their viewpoints on a wide range of topical issues.


  • Gerry Murray, Research Director, IDC's CMO Advisory & Marketing and Sales Technology services


  • Holly Rollo, CMO of RSA
  • Clay Stobaugh, EVP & CMO, Wiley
  • Peter Horst, Global CMO (formerly Hershey's, Capital One, Ameritrade)