B2B marketers are engaged in a race to the bottom -- we rely too heavily on generic, lead-gated whitepapers as the cornerstone of our strategies. It all looks and sounds the same, creating too much of noise that is boring our buyers to tears. How does a marketer break through and connect in a real way? By creating interesting and engaging content that drives dynamic conversations with your prospects, rather than a static, one-way flow of information.
In this panel session, you’ll hear from real marketers on how they have unleash their marketing programs with interactive experiences. In this session you will learn:
- How to determine what content and campaigns you need to truly engage with your audiences
- How engaging, interactive content creates more value for buyers, drives more engagement and accelerates leads into the funnel
- Best practices for getting started -- the resources, tools, and team required to execute