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It’s Time to Leave the Lead-gated PDF Behind: How to Engage Buyers with Interactive Experiences

Chris Saporito
Marketing Automation Specialist
Paycor
Seth Lieberman
Founder and CEO
SnapApp
Stephanie Kelly
Senior Manager of Marketing
Cisco

April 24th at 1:15pm

Location: Room 3014/3016

B2B marketers are engaged in a race to the bottom -- we rely too heavily on generic, lead-gated whitepapers as the cornerstone of our strategies. It all looks and sounds the same, creating too much of noise that is boring our buyers to tears. How does a marketer break through and connect in a real way? By creating interesting and engaging content that drives dynamic conversations with your prospects, rather than a static, one-way flow of information.

In this panel session, you’ll hear from real marketers on how they have unleash their marketing programs with interactive experiences. In this session you will learn:

  • How to determine what content and campaigns you need to truly engage with your audiences
  • How engaging, interactive content creates more value for buyers, drives more engagement and accelerates leads into the funnel
  • Best practices for getting started -- the resources, tools, and team required to execute