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Leading in the Era of Digital Data Explosion: People, Process, and Platforms

Adam Singer
Analytics Advocate
Google
Rotimi Iziduh
Product Manager
Google

April 26th at 11:30am

Location: Room 2002/2004
Influencer

Digital analytics is a constantly changing field. It seems that there is a new data source or measurement tool almost every month. But if you build a smart, flexible analytics organization you can be ready for almost any change. This presentation with Google Analytics advocate Adam Singer, will talk about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing & sales performance so you can get the greatest return on investment and measure progress in marketing efforts.