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Learn the Dark Side of the Forms: Seduce your Customers to Provide their Personal Secrets

Robb Barrett
Marketing Automation Manager
GE Healthcare

April 25th at 9:30am

Location: Room 2018/2020
Champion

Give yourself to the dark side, it’s the only way you can save your programs. If you only knew the power of the Forms API and how, mixed with a little HTML and CSS, you can end your boring design habits and bring order to your workspace. I too was once afraid of the power of script and APIs, now I do not fear the dark side. It has brought me freedom, innovation and job security. Don’t be proud of the programs you’ve constructed using the LP editor. The ability to insert a form and designate a Thank You page is insignificant next to the power of the Forms API. When you left your home you were but a learner. You’ll return a master. This session provides you the opportunity to speak to me with your thoughts on how forms should be used. It’s a great chance to breathe after being on the run with sessions all day. Marketing automation is a great gig and you can make a lot of money if you prove yourself innovative. As a Marketo Champion, I try not to be “us” and “them” about it but if your main concern is about making a font any color you like then the nerdiness of this session might give you some brain damage.