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LEGO My Tech Stack: How to Build the Ultimate Enterprise MarTech Set

Jenny Clegg
Director, Marketing Technology & Demand Analytics
CA Technologies Inc.
Jill Ragsdale
Marketing Automation and Technology Principal
CA Technologies

April 25th at 2:30pm

Location: Room 2018/2020

It can be a real challenge for any organization to craftily build a marketing technology stack when there are so many emerging technologies in the marketing landscape, but a number of limitations such as budgets and organizational bureaucracy exist. In this session, CA Technologies will share their story and best practices used when building the architecture of their own MarTech stack from legacy systems, new Launchpoint Partner tools and acquired companies.