Join Us At The Marketing Nation Summit 2017 REGISTER NOW

Millennial Mindset: Embracing Digital Change, Collaboration and Community

Brian Fanzo
Founder/CEO
iSocialFanz LLC

April 24th at 3:30pm

Location: Room 2005/2007
Influencer

Brian will walk you through the changes that have drastically shifted the mindsets of both the digital dinosaurs and the digital natives as employees and customers.

You will learn:

  • Millennials make up over 50% of today's workforce. Creating personas in marketing around those born during certain years can be valuable but with a multi-generational workforce is essential to understand that a Millennial Mindset is not restricted to employees of a certain age.
  • Collaboration isn't about everyone having a task. Successful collaboration enables everyone to focus on what they do the best. Not every employee needs to be a social employee but every employee plays an important role in a brand's storytelling efforts.
  • The 3 T's Trust, Training, Tools. Social business tools enable scale, management, and reporting. Too often tools are thrown at people problems. The order of the 3T's is even more important than the implementation of each - address human needs before technology.