Brian will walk you through the changes that have drastically shifted the mindsets of both the digital dinosaurs and the digital natives as employees and customers.
You will learn:
- Millennials make up over 50% of today's workforce. Creating personas in marketing around those born during certain years can be valuable but with a multi-generational workforce is essential to understand that a Millennial Mindset is not restricted to employees of a certain age.
- Collaboration isn't about everyone having a task. Successful collaboration enables everyone to focus on what they do the best. Not every employee needs to be a social employee but every employee plays an important role in a brand's storytelling efforts.
- The 3 T's Trust, Training, Tools. Social business tools enable scale, management, and reporting. Too often tools are thrown at people problems. The order of the 3T's is even more important than the implementation of each - address human needs before technology.