We all want to measure and increase Marketing success and conversion to pipeline. However, without a strong measurable and optimized sales development process, your efforts will not always reap the rewards they otherwise could. Can you accurately call a campaign a success or failure if your Sales team didn’t follow-up with the leads you passed over? The cold reality of B2B is that it’s the interlock between your marketing activities and the sales follow-up that makes the difference and results in pipeline. Using native features in Marketo and Salesforce, you can see whether or not your campaign has been followed up correctly. If campaign A needs a 5 touch follow up, no problem, Marketo can show you if that’s happening.
This session will cover:
- How to track sales touches on new MQLs and measuring them against SLAs
- Custom campaign requirements for trade shows and events
- Reporting and analytics
- How to successfully align with Sales to increase Marketing led pipeline