We've all heard that 'digital transformation' is supposed to change an organization, yet, there are very few concrete examples that give us a glimpse into what it is supposed to look like.
Join us for this session as we explore the digital transformation of an $8 Billion organization that continues to redefine the industry while identifying new revenue streams throughout the process.
Attendees will learn the following from this session:
- A first-hand account of Digital Transformation looks like in an enterprise organization
- How we approached this transformation from inception up to the current state
- What people were needed, involved and how we positioned our team for success
- How we partnered closely to expand our abilities to engage at scale in other parts of the business
- And what could you do in a similar framework when embarking on your own digital transformation journey with Marketo