Join Us At The Marketing Nation Summit 2017 REGISTER NOW

Preparing Your Organization for the Engagement Economy through Digital Transformation

Dana Cutter
Senior Director, Marketing Communications
Aetna
John Merritt
Senior Principal Advisor
Marketo

April 24th at 1:15pm

Location: Room 2022/2024

We've all heard that 'digital transformation' is supposed to change an organization, yet, there are very few concrete examples that give us a glimpse into what it is supposed to look like.

Join us for this session as we explore the digital transformation of an $8 Billion organization that continues to redefine the industry while identifying new revenue streams throughout the process.

Attendees will learn the following from this session:

  • A first-hand account of Digital Transformation looks like in an enterprise organization
  • How we approached this transformation from inception up to the current state
  • What people were needed, involved and how we positioned our team for success
  • How we partnered closely to expand our abilities to engage at scale in other parts of the business
  • And what could you do in a similar framework when embarking on your own digital transformation journey with Marketo