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Preparing Your Organization for the Engagement Economy through Digital Transformation

Dana Cutter
Senior Director, Marketing Communications
John Merritt
Senior Principal Advisor

April 24th at 1:15pm

Location: Room 2022/2024

We've all heard that 'digital transformation' is supposed to change an organization, yet, there are very few concrete examples that give us a glimpse into what it is supposed to look like.

Join us for this session as we explore the digital transformation of an $8 Billion organization that continues to redefine the industry while identifying new revenue streams throughout the process.

Attendees will learn the following from this session:

  • A first-hand account of Digital Transformation looks like in an enterprise organization
  • How we approached this transformation from inception up to the current state
  • What people were needed, involved and how we positioned our team for success
  • How we partnered closely to expand our abilities to engage at scale in other parts of the business
  • And what could you do in a similar framework when embarking on your own digital transformation journey with Marketo