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Realistic Reporting: From Weekly Reports to The Board Deck - What's Possible With The Tools You Have

Maria Pergolino
Global Vice President, Marketing
Apttus Software

April 26th at 11:30am

Location: Room 2009/2011

We all have it – report envy. We see a presentation with awesome reports, and think, how can I create that? This session will look at the actual reports used by Apttus, a hyper-growth SaaS company, to run their marketing on a weekly, monthly and annual basis, highlighting what is used to make decisions day-to-day and what they show the board. This session will go beyond demand gen, and will share what they use to highlight their multi-product, multi-industry, multi-persona strategy including reports for sales development, advocacy, brand, and PR.