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Rethinking Marketing: How CMOs Are Building Media Companies Within Their Marketing Departments

Joe Pulizzi
Content Marketing Institute, a UBM Company

April 24th at 3:30pm

Location: Room 2002/2004

Mondelez. Pepsi. Red Bull. Arrow Electronics. These are some of the largest B2C and B2B companies in the world, and each of them have created revenue-generating media companies as part of their marketing as a critical growth component. In this innovative presentation, marketing and publishing expert Joe Pulizzi will unwrap this new model of marketing, discuss the importance of building audience, and talk about how any company of any size can (and needs to) start preparing the way for this new form of marketing.

In this talk you will learn:

  • Why this new model is critical to marketing
  • How audience-building is the key, and how to do it effectively leveraging available channels
  • Understand how to integrate and staff this operation for future growth
  • Listen to a process on how to build, or possibly even acquire, the assets you need to make this happen