We put a lot of blood, sweat, and tears into our email programs. From updating template designs, to testing new messaging, to altering how we segment personas, maintaining an engaging program requires constant optimization. As marketing pros, most of our focus is on creating beautiful campaigns that convert--as it should be! Meanwhile, whether we know it or not, other powers are at play that will ultimately make or break performance. While some view inbox placement as something left to the Internet gods, there is a method to the madness of deliverability, and understanding mailbox providers (ISPs) helps unravel its mystery.
In this session, two of SendGrid’s email marketing and deliverability veterans will show you where to start, what to stop doing, and how to uncover those “a-ha” moments that take your email program to the next level. Learn why list hygiene is so important, what ISPs consider when determining inbox placement, and how to perform routine database maintenance to lose the funk for good.