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Tales from the Activity Log. How to Measure and Optimize Database Health

Jeff Shearer
Director of Marketing Automation
Nintex Pty Ltd

April 25th at 4:45pm

Location: Room 2018/2020

The activity log is Marketo's central nervous system—it powers your filters, triggers and reports—yet it can be used for so much more. In this session, we'll share how the data in the Marketo activity log can be harvested to examine the overall health of your database. We'll share some of the many useful applications of this 30,000 foot view, including:

  • Monitoring the growth and decay of your lead database over time
  • Moving beyond communication limits
  • Understand how email cadence varies by region, segment, and more, using trends in lead behavior to improve scoring and segmentation.