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The Experience When Business Meets Design

Brian Solis
Principal Analyst
Altimeter, a Prophet company

April 26th at 9:30am

Location: Room 2006/2008

Leading digital analyst and best-selling author Brian Solis believes that many companies miss the very thing about experience that can make them great…people. Your customers will have experiences whether you design them or not. And for Brian that experience design is the next wave of marketing and branding. In this inspiring presentation, Brian will share how customer behaviors and what they value are evolving away from the standard for good experiences today. He will help change perspective to see and do things differently. With a new outlook from this presentation, you'll guide innovation in your marketing efforts and change course for how your brand earns relevance with a new generation of customers.