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The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

Gerry Murray
Research Director, IDC - Marketing and Sales Technology
IDC

April 25th at 9:30am

Location: Room 2005/2007
Influencer

In 2017, the several dozen AI-enabled marketing applications will explode into the hundreds. And within a few short years, IDC says half of all companies will be using this new generation of computer intelligence.

Digital marketers must experiment with this technology and build it into their roadmaps now. Don't be left behind! Cognitive marketing is a competitive imperative for all marketers this year.

Join IDC digital maketing expert Gerry Murray to learn how cognitive marketing will be a game-changer for your business. In this session, he will teach you the fundamentals:

  • What the heck is cognitive computing?
  • What are the Top 10 applications in marketing?
  • Which functions within marketing will be affected?
  • How should marketers get started?