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Think Like a CMO: Four Traits of Great Marketers

Drew Neisser

April 24th at 1:15pm

Location: Room 2002/2004

We all recognize that marketing can be the difference between success and failure of a brand. In this session, well-known marketing expert Drew Neisser will show you how to think about yourself as a brand. He'll also reveal the four traits of great marketers – as distilled from more than 200 interviews with leading Chief Marketing Officers – which are featured in his latest book "The CMO's Periodic Table: A Renegade's Guide to Marketing." Neisser will share real-world examples of these traits in action and why these are essential to just about anyone who wants to push their career forward!

Attendees will learn:

  • What it takes to be a successful marketer in 2017
  • Why having courage is more important than ever
  • Why there is (and should be!) still plenty of  “art” left in marketing 
  • The potency of turning marketing into a service