We all recognize that marketing can be the difference between success and failure of a brand. In this session, well-known marketing expert Drew Neisser will show you how to think about yourself as a brand. He'll also reveal the four traits of great marketers – as distilled from more than 200 interviews with leading Chief Marketing Officers – which are featured in his latest book "The CMO's Periodic Table: A Renegade's Guide to Marketing." Neisser will share real-world examples of these traits in action and why these are essential to just about anyone who wants to push their career forward!
Attendees will learn:
- What it takes to be a successful marketer in 2017
- Why having courage is more important than ever
- Why there is (and should be!) still plenty of “art” left in marketing
- The potency of turning marketing into a service