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What Your Mom Never Told You About MOPs

Joe Reitz
Strategist, Nurture Marketing
Fathom

April 25th at 3:30pm

Location: Room 2018/2020
Champion

The idea of “best practice” is subjective. But what if there were some universal truths in the world of Marketing Operations that helped drive performance reporting and proved revenue? When it comes to Marketing Operations, there are definitely a few things your momma never told you. In this session, we’ll discuss:

  • Building Lead Scoring/Grading Models that Sales believes in
  • Architecting RCMs that map to your strategy
  • Driving Accountability and alignment between sales and marketing
  • Advanced reporting to prove it all!